For Mercator and Konzum’s Pika card commercial, we combined CGI and compositing to bring a touch of magic into a familiar retail setting. The work centred on integrating the genie character into the live-action footage, using swirling smoke, luminous particles, and atmospheric effects to connect his fantastical presence with the surrounding scene. Careful attention to movement, lighting, and transparency helped the effects sit naturally around the performer, preserving his expressions and interactions.